Maintenance isn't sexy, but we find that most of our clients ask about it very early in discussions of a new project. They want low-maintenance/high impact websites, brochures, presentations, even newsletters. By now almost everyone has a story of a developer who either disappeared after the project was delivered or charged exorbitant fees later when it came time to make routine modifications to files. If you've been in that frustrating situation once, you don't want to repeat it. This article contains several tips for avoiding the traps of prematurely abandoned or under-maintained projects.

Maintenance should be part of the original agreement with your developer. Whether it's a website, marketing brochure, PowerPoint presentation, or even a space ad, you should put in writing what the developer's role will be after the project is delivered. Include what expertise you will need from the developer, and how they will calculate their fees.

While creating your project plan, work with your developer to answer these questions:

1. How long will this project last after the product is delivered?
2. How often will you need to update your content?
3. What about additional pages/content (printed or web matter) as your business expands?
4. Who will be responsible for answering emails about your website?
5. Who will handle general maintenance of your web pages and links?
6. Do you want to stay current with new Internet applications as they arise?
7. Who will manage your search engine strategy?

Your developer can customize a plan for all of these issues. Consistent updating and care of your website or other corporate materials is necessary for long-term success. Not only can your developer create your website, presentation, or brochure, they can be especially helpful in suggesting ways to use current materials in different arenas such as creating monthly newsletters or marketing emails. Put it in writing and commit to your project's success by using your developer to take your project a step further into the future.